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Liquid Gold Reaches the Market

Referred to as Liquid Gold, for its color and perceived health benefits, Erbo the Georgian word for melted butter is a well-kept secret in Georgia. Traditionally made at home Erbo is much used in local traditional cuisines.  Butter is an important fat in Georgia, very common in Azeri cuisine and in mountainous regions where both the harsh winter climates and distance from markets increased the importance of butter which can be stored, in communities dependent on dairy farming.

Now thanks to Milkeni Ltd who have started to produce and sell Erbo as part of their products made under the Georgian Milk Mark, quality assured Erbo is now available commercially for the first time in Georgia in Madagoni and Libre supermarkets chains. Interest and demand is growing rapidly.

Of all regions, perhaps Ajara is most famous for its use of Erbo. Most traditional Ajarian dishes contain Erbo.  Borano is a dish of melted butter containing traditional Chechili cheese, a dish which been awarded the status of Intangible Cultural Heritage and Khavitsi a sauce made with flour and Erbo.

So what is special about Erbo?  People believe that it is a healthy fat, processed differently and beneficially in the body and is well absorbed in the human body; it does not contain lactose and casein, so it is recommended for those with lactose intolerance. Mountain people believe Erbo boosts metabolism and energy, improving brain function, memory and their immune system.

OTHER NEWS
08/09/2020
Emili Investigates ► the Georgian Milk Mark

Emili is a young girl who has become an internet sensation in Georgia.  Her YouTube channels Emili TV  and Emili Family TV reach 708,000 subscribers. She regularly shares educational and entertainment content, including films about products she likes, many parents and their children watch her shows and follow her recommendations. Through ALCP facilitation, she (and her production team) decided to ‘investigate’ the Georgian Milk Mark. 

The Georgian Milk Mark (GMM) films (on Emili TV and Emili Family TV) have reached 360,000 views just in two weeks.


03/09/2020
Jara Audience Grows

Traditional Jara beekeeping has reached a new audience through a report on Al Jazeera English and its Youtube Channel, with an audience of forty million in Gulf States alone. The report was developed in Ajara with assistance of the Jara Beekeepers Association (JBA), telling stories of female and male Jara beekeepers, emphasizing commercialization and future opportunities for Jara honey.

31/08/2020
Honey Grabs Top Official Interest

The Prime Minister of Georgia, the Chairman of the Ajara Autonomous Republic, the Mayor of Tbilisi City, and other government officials visited the Agro-Keda factory in Keda to see the honey production and packaging process, along with other Nena production. The honey showcase, Jara hive, different types of Nena produced honey for tasting, and honey catalogues were their favorites. The Prime Minister asked questions related to honey export and took the catalogues to find more details about honey.


04/08/2020
Goderdzi Alpine Garden is Now Open

Located in Khulo, Ajara at 2000m above sea level, the Goderdzi Alpine Garden is now open. On Thursday, two hundred guests from government, municipal agencies, non-governmental and international organizations, travel agencies, scientists and botanists attended the opening ceremony.

Huge government support was there.

‘Opening of this natural monument will help Khulo municipality with further growth. We are working on the development of the local infrastructure. Those works together are increasing income for locals. My Special thanks to the Swiss Development and Cooperation Agency, Adjaristskalli LLC, and other organizations for making this project happen.’ – Tornike Rijvadze, the Chairman of the Ajara Autonomous Republic.

The Swiss Ambassador highlighted how natural treasure can positively impact local habitants, the means of quality-oriented tourism.

‘From the very beginning, we acknowledged the importance of the Goderdzi Alpine Garden not only for the region but also for Georgia at large. It is the initiative where eco-friendly tourism and agriculture are forcing each other for the benefit of rural settlers of the mountainous Ajara. It is also helping market with locally produced cheese, wild Jara honey and other local product.’ – Patric Franzen, Ambassador Extraordinary and Plenipotentiary of Switzerland to Georgia.

The Goderdzi Alpine Garden is an example of public-private cooperation.

‘Important thing about this is the sharing. We had a vision, we went to the Batumi Botanical Garden and shared this vision of taking this beauty and using it in the countryside so that all the people living here can also enjoy this vision. The opening of this garden is a symbol of positivity in a very negative time globally, a symbol of people getting together for something good.’ – Helen Bradbury, the ALCP Team Leader.

The main backer of the Goderdzi Alpine Garden is the Swiss Agency for Development and Cooperation (SDC) through the Mercy Corps Georgia implemented Alliances Caucasus Programme (ALCP). The project is supported by the Hydropower Company Adjaristskali and the Government of Ajara Autonomous Republic. The garden is being developed with the backstopping of Munich and Lautaret Botanic Gardens

Follow the links on the opening of the Goderdzi Alpine Garden: Ajara TV, Imedi TV, Ajara Government FB, Ajara Tourism Department FB.


16/07/2020
Second Georgian Milk Mark (GMM) Dairy Export Cheese to USA


Last week, Tsivis Kveli Ltd in Kakheti distributed 250 kg different types of GMM cheese through the distribution company Georgian Imports in hypermarkets and cafés throughout Chicago. The dairy is now planning the next export in a few weeks. 

17/06/2020
ILO ALCP Dairy Study Now Out

The International Labor Organization’s (ILO) Better Cheese, better work: The Alliances Caucasus Programme’s Impact on Informality and Working Conditions in Georgia’s Dairy Sector which explores formalization within  the dairy value chain in Georgia stemming from ALCP market systems interventions, is now available on the ALCP website.

The ILO and ALCP worked together from summer 2019 to bring this research to completion. There are several reasons for the timeliness and importance of this report; chief amongst them is the ever present need for lessons learnt from MSD programmes, which can be applied in others, secondly the need to demonstrate the efficacy of the approach with a detailed account of systemic change and thirdly the growing importance in development programming of evaluating the efficacy of the MSD approach to develop quality employment at scale. 

LATEST NEWS
Georgian Honey Export Expands
16/02/2021
Nena a honey export company has been exporting since 2019. Chestnut and Jara honey have been sold in twenty shops in New York, Pennsylvania and New Jersey from January, 2021. Nena honey was also exported Jara honey to Japan. And by the end of February, Bio Jara honey, a new product will be exported to the USA. Canada is a promising market and has repeated its order for the fourth time.
Jara Beekeeping a National Treasure
05/02/2021
Producing honey in Jara hives has officially been granted Intangible Cultural Heritage status by the National Agency for Cultural Heritage Preservation of Georgia. The Jara Beekeepers Association (JBA) applied to the Agency back in 2020. Jara is traditional wild beekeeping, a practice which almost died out but which has since 2014 begun a slow revival with the facilitation of the ALCP. The ancient tradition with strong roots in traditional agriculture, culture represents a unique way of life. The status recognizes Jara’s need to be preserved for future generations earning a place amongst other honourable Georgian traditions, including, Qvevri wine-making and Georgian song and dances. This status and will contribute to its further preservation and promotion. It also brings hope and feeling of pride to those beekeepers who are continuing or are now taking Jara beekeeping up. Jara has been on a fascinating journey since 2014. This journey includes The first commercial harvesting, registering the Jara honey mark, being promoted at the international exhibitions, first Bio certification, being taught at the VET college and reaching export markets in the US and Canada. And we can be sure, more things are on their way.  
Power of Christmas Spirit Shown by Municipal Women’s Rooms
21/01/2021
Christmas is a magical time awakening the holiday spirit in us. They say, Christmas is the spirit of giving without a thought of getting. Before Christmas this year, the managers of the municipal Women’s Rooms in Kakheti, who like everyone else have adapted themselves to remote working due to the COVID-19 pandemic, established an online Christmas Charity Auction on Facebook to help families in need affected by the pandemic. The managers selected seven families in need for help. Their stories are heartbreaking; of a single mother, a victim of domestic violence, raising her children by herself, grandparents raising orphans, a child with disabilities and families with many children living in extreme poverty. Up to five hundred people joined in the auction donating or buying things in the auction with the money raised going for donation. The auction raised more than two thousand Gel over two weeks and besides money, the families received sweets, books, gifts; and special food for a girl with Celiac Disease. The Christmas of the seven families was changed for the better. The Christmas Charity Auction finished on the 7th of January, though the online group on Facebook remains active, as the Women’s Rooms are planning to continue sharing the act of kindness with families in need and are open to anyone willing to contribute to any future auctions. There are twenty-eight Women's Rooms in twenty-seven municipalities of four regions of Georgia. Find more about Women’s Rooms here.
LATEST PUBLICATIONS
SDC Handbook on Private Sector Engagement
Traditional Shepherding in the Sharr / Korab-Koritnik Mountain Ragne
Bi Annual Report April 2020 to September 2020